Second Semester
AI Marketing & Sales Strategies
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Number of Sections :
0
Duration :
0 Minutes
Training Level :
Professional
Price
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Training Path Description
Learn how to use AI to accelerate sales and improve marketing with personalization, analytics, and automation.
Transform your marketing and sales into a data-driven, AI-powered system. This course covers how to build a predictive marketing-to-sales funnel, optimize targeting and personalization, use forecasting models to identify leads and churn risk, and automate customer interactions across channels. You’ll gain a practical methodology and ready-to-apply examples to deliver measurable results.
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What Will You Gain?
Skills related to the course
- Use AI for customer data analysis and behavior insights
- Create AI-assisted personalized marketing and content strategies
- Build lead scoring logic and/or purchase probability forecasting (as available)
- Design campaigns and automation (Email/CRM/Chat) to improve customer experience
- Interpret performance metrics and turn them into sales and marketing improvement actions
Training Path Objectives
- Understand AI fundamentals in marketing and sales and align them with business goals
- Build smarter targeting and personalization strategies to increase conversion
- Use predictive modeling to identify high-probability buyers and optimize outreach timing
- Design automation journeys to reduce response time and improve customer handling quality
- Apply a measurement and continuous improvement framework (KPIs and ROI)
Customer journey modeling and sales funnel optimization with measurable data
AI-assisted content generation and personalized sales messaging
Lead scoring and budget waste reduction using predictive insights
Workflow automation and team enablement with smart recommendations
ROI measurement and turning insights into fast operational decisions