First Semester
Digital Marketing & Brand Strategy: From Idea to Growth
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0
Duration :
0 Minutes
Training Level :
Professional
Price
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Training Path Description
Build a strong brand strategy and turn it into measurable digital marketing campaigns that drive growth.
This course offers a practical framework to develop brand strategy and connect it to digital marketing campaigns across multiple channels. You’ll learn how to define identity and messaging, map the customer journey, and measure performance with clear KPIs. Through hands-on exercises, you’ll practice competitor analysis, positioning, channel-aligned content, and ad optimization to drive measurable conversions and growth.
Accredited certificate
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What Will You Gain?
Skills related to the course
- - Market and competitor analysis to identify gaps
- - Brand messaging and differentiation (UVP) formulation
- - Content planning and creation tailored to digital channels
- - Managing marketing campaigns and aligning them with conversion goals
- - Interpreting data and making performance-based optimization decisions
Training Path Objectives
- - Develop a comprehensive brand strategy (value proposition, message, positioning)
- - Build buyer personas and map the customer journey to find growth opportunities
- - Create a digital marketing plan aligned with brand identity and chosen channels
- - Select the right KPIs, measure results, and optimize campaigns
- - Build an ad + content funnel that moves from awareness to conversions
- Direct link between brand strategy and digital marketing campaigns
- Clear tools to define positioning and craft messaging
- Customer journey mapping and data-driven conversion optimization
- Practical training on a content & ads plan aligned to business goals