First Semester
Digital Marketing & Customer Experience
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Duration :
0 Minutes
Training Level :
Professional
Price
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Training Path Description
Build a customer-centric digital marketing strategy to improve conversion, loyalty, and performance measurement.
This course provides a practical framework connecting digital marketing with customer experience—from awareness to post-purchase. You’ll learn how to design an effective customer journey, use data to improve friction points, and craft content and messaging that increase conversion rates. You’ll also master key KPIs and how to link them to marketing decisions that improve satisfaction and retention.
Accredited certificate
Get an accredited attendance certificate for the training
What Will You Gain?
Skills related to the course
- Applying customer journey methods and friction-point analysis.
- Crafting customer needs-focused marketing messages.
- Optimizing the conversion funnel using UX best practices.
- Interpreting key performance metrics and linking them to marketing decisions.
- Designing a data-driven CX improvement plan.
Training Path Objectives
- Understand customer experience principles and align them with digital marketing goals.
- Design a customer journey and identify pain points and opportunities.
- Improve conversion rates by optimizing content, messaging, and user paths.
- Use data and KPIs to diagnose performance and make actionable decisions.
- Create a continuous improvement plan to increase satisfaction, retention, and loyalty.
Step-by-step customer journey mapping
Improve pre-purchase, purchase, and post-purchase experience
Use data to measure conversion and loyalty metrics
Hands-on workshops with real-world scenarios
A CX + marketing approach that drives outcomes