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1. [Home](/) /
2. [Courses](/courses) /
3. [Second Semester](/section/alfsl-thany) /
4. AI Marketing & Sales Strategies

Second Semester

AI Marketing & Sales Strategies
===================================

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Level :

Professional

Price

1500 GBP 

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Training Path Description

Learn how to use AI to accelerate sales and improve marketing with personalization, analytics, and automation.

Transform your marketing and sales into a data-driven, AI-powered system. This course covers how to build a predictive marketing-to-sales funnel, optimize targeting and personalization, use forecasting models to identify leads and churn risk, and automate customer interactions across channels. You’ll gain a practical methodology and ready-to-apply examples to deliver measurable results.

Accredited certificate

Get an accredited attendance certificate for the training

What Will You Gain?
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Skills related to the course
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- Use AI for customer data analysis and behavior insights
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- Create AI-assisted personalized marketing and content strategies
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- Build lead scoring logic and/or purchase probability forecasting (as available)
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- Design campaigns and automation (Email/CRM/Chat) to improve customer experience
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- Interpret performance metrics and turn them into sales and marketing improvement actions

Training Path Objectives
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- Understand AI fundamentals in marketing and sales and align them with business goals
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- Build smarter targeting and personalization strategies to increase conversion
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- Use predictive modeling to identify high-probability buyers and optimize outreach timing
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- Design automation journeys to reduce response time and improve customer handling quality
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- Apply a measurement and continuous improvement framework (KPIs and ROI)

Customer journey modeling and sales funnel optimization with measurable data

AI-assisted content generation and personalized sales messaging

Lead scoring and budget waste reduction using predictive insights

Workflow automation and team enablement with smart recommendations

ROI measurement and turning insights into fast operational decisions

Training Path Topics
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