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3. [First Semester](/section/first-semester012) /
4. Digital Marketing & Customer Experience

First Semester

Digital Marketing & Customer Experience
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Level :

Professional

Price

3500 GBP 

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Training Path Description

Build a customer-centric digital marketing strategy to improve conversion, loyalty, and performance measurement.

This course provides a practical framework connecting digital marketing with customer experience—from awareness to post-purchase. You’ll learn how to design an effective customer journey, use data to improve friction points, and craft content and messaging that increase conversion rates. You’ll also master key KPIs and how to link them to marketing decisions that improve satisfaction and retention.

Accredited certificate

Get an accredited attendance certificate for the training

What Will You Gain?
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Skills related to the course
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- Applying customer journey methods and friction-point analysis.
- Crafting customer needs-focused marketing messages.
- Optimizing the conversion funnel using UX best practices.
- Interpreting key performance metrics and linking them to marketing decisions.
- Designing a data-driven CX improvement plan.

Training Path Objectives
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- Understand customer experience principles and align them with digital marketing goals.
- Design a customer journey and identify pain points and opportunities.
- Improve conversion rates by optimizing content, messaging, and user paths.
- Use data and KPIs to diagnose performance and make actionable decisions.
- Create a continuous improvement plan to increase satisfaction, retention, and loyalty.

Step-by-step customer journey mapping

Improve pre-purchase, purchase, and post-purchase experience

Use data to measure conversion and loyalty metrics

Hands-on workshops with real-world scenarios

A CX + marketing approach that drives outcomes

Training Path Topics
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